Starting a small business today is a gamble. Statistics say that your small business only has a 50% chance of making it past the first five years.
However, we’re not saying all of this to discourage or dissuade you. We just want you to know what you’re up against. More importantly, we want you to be prepared.
The more you know about business growth, the more likely your company is to succeed. And isn’t that the ultimate goal?
We can help. Keep reading for four vital tips on how to grow your business startup.
1. Network With Other Business Owners
First, understand that there are few entrepreneurs in the world today that have made it to the top on their own. Running a business and making it successful aren’t things you should try to do on your own.
Instead, look to the vast network of other business owners whom you can work with to promote each other’s companies. Networking is key to business growth. This can include advertising for one another online, guest posting, posting shoutouts on social media, and giving referrals.
2. Stay Active On Social Media
Next, whether you love it or hate it, it’s important to recognize the important role social media plays in establishing brand awareness, generating leads, and increasing profits.
The majority of Americans use social media, which makes platforms like Instagram, Facebook, Tik Tok, and YouTube ideal for promoting your brand. You can use organic marketing to build up your reputation or paid advertising to maximize your reach.
3. Don’t Neglect Your SEO
Most internet experiences begin with a search engine, like Google. For this reason, search engine visibility is essential for any new business startup.
To increase your visibility on search engines, you must maximize your website SEO. SEO is the coding in your website that search engines use to direct users to relevant content.
You can use SEO for business growth by:
- Creating a blog for your website
- Registering with Google My Business
- Using link-building techniques
- Researching and implementing keywords for your industry
- Writing effective meta descriptions
- And more
If you want to learn how to build your business organically, you need to invest in your SEO rankings. This probably means hiring a professional SEO agency to help you establish your visibility on search engines or using PPC marketing.
4. Reach Out for Marketing Expertise
Speaking of marketing experts, one of our top tips for business growth is accepting when you’re in over your head. Your expertise lies in what you do. Whether you’re a personal trainer, an accountant, or a contractor, your schooling probably didn’t include marketing.
Therefore, it’s incredibly important for new businesses to reach out to marketing experts, like those found at avitusgroup.com to help them develop brand awareness. The success of your business depends on your visibility among consumers and the quality of your marketing message.
Looking for More Business Growth Tips?
There are countless methods of advertising, marketing, and growing your business. The four tips for business growth mentioned above should get you started on the right path.
However, if you’re looking for more business advice or marketing insight, we have more to offer. Before you go, take a look through some of our other articles. Our blog was created to help entrepreneurs like you.