Did you know that 80% of all business swag gets used for over a year?
With this fact in mind, investing in your own swag is always worthwhile. Not only will you be able to increase brand recognition, but you can also attract new customers and make your employees happy.
In order to get the most out of your efforts, you’ll need to make sure you design the best company swag. Keep reading for 5 tips that can help make the process easy and effective.
1. Design Swag With a Clear Logo
The main point of creating company swag is to increase brand recognition. The easiest way you can achieve this is by making sure that your business logo is clear.
The key is to find a way to make your logo look tasteful, instead of just a big advertisement. This is why it’s worth hiring creative designers who can draft up several options.
2. Brainstorm Swag Ideas That Are Most Useful
One way to know if you have a strong company logo is to put it to the scalability test. Would your logo look beautiful on something as small as a pen or as large as a blanket?
Since there are so many items that you can turn into swag, it’s important to consider what your target audience would enjoy most. If you need help, you could always take a survey to see which types of swag people would love.
3. Give Your Swag Personality
Almost every business has swag now, so what can you do to make yours stand out? In addition to functionality, high-quality swag will have its own unique personality that charms people.
This personality should reflect your company well. Whether you want to be funny, playful, comforting, or dazzling, your design needs to be eye-catching.
4. Check Out Your Competition
There’s nothing wrong with checking out what your competition is doing in the swag department to get some inspiration. Since you’d never want to be accused of copying, you need to be mindful of your own designs.
As an outsider, it can be enlightening to assess what you think is successful and unsuccessful about your competition’s swag. Then you can apply the successes to your own design.
5. Work With a Swag Company That Does the Heavy Lifting
Creating swag should be fun instead of tedious, which is why you should get a software demo that makes the process simple. The swag company you work with can work on designing, manufacturing, shipping, and more.
Since your swag will represent your business, you need to work with a company who will give you nice results.
Are You Ready to Create the Best Company Swag?
Taking the time to create the best company swag will benefit your business in tons of impressive ways. Now that you’ve read about these awesome company swag ideas, you can get ready to take your business to the next level.
Developing memorable swag is only one element of maintaining a relevant business with a stellar reputation. If you want to know other ways you can be as successful as possible, our site will help you stay informed. Click around our blog so you can score more clever business tricks and guides.